How To Get Your Board Members to Fundraise for Your Nonprofit
Engaging board members in fundraising is a perennial challenge for many nonprofit leaders. Maryanne, a seasoned expert in nonprofit management, highlights, this issue is not about the size of the ask but rather the discomfort and resistance board members often feel towards fundraising activities.
Fundraising is often perceived as a daunting task, laden with fears of rejection and the vulnerability of asking for support. However, as Maryanne points out, this mindset can be shifted with the right approach and training. This article explores the steps necessary to engage your board in fundraising activities, emphasizing the importance of creating a supportive and empowering environment.
Why Is Fundraising So Hard for Boards?
The Root Causes of Resistance
Board members often hesitate to participate in fundraising due to several common reasons:
Fear of Rejection: The possibility of being turned down can deter even the most enthusiastic board members.
Lack of Confidence: Without adequate training, many board members feel unprepared to ask for donations.
Misconceptions About Fundraising: Viewing fundraising solely as asking for money rather than building relationships can create unnecessary pressure.
Maryanne emphasizes that addressing these concerns requires a cultural shift within the organization. By framing fundraising as a collective effort, nonprofit leaders can help board members see their roles as vital and achievable.
Steps to Engage Your Board in Fundraising
1. Set the Emotional Temperature
As a leader, your attitude towards fundraising sets the tone for the rest of the board. If you approach it with enthusiasm and confidence, your board members are more likely to follow suit. This means being comfortable with the fundraising process yourself and demonstrating a positive outlook.
2. Define Their Role Clearly
Board members need to understand their specific responsibilities in the fundraising process. This can include:
Connecting with potential donors at events
Sharing their networks and contacts
Participating in thank-you calls or emails
Key Point: Clearly outline what is expected of them and how it fits into the broader strategy of the organization.
3. Release the Pressure
It's crucial to create an environment where board members do not feel pressured to make immediate asks or secure large donations. Emphasize that their role is to build relationships and open doors, not to be the sole solicitors.
4. Master Their Mindset
Understanding and addressing the mental barriers board members face is essential. This can involve:
Providing reassurance about the process
Offering training to build confidence
Addressing any misconceptions about fundraising
5. Provide Training and Ongoing Support
Equip your board with the skills they need to succeed. This can be done through:
Regular Training Sessions: Offer workshops on topics like networking, storytelling, and donor stewardship.
Ongoing Support: Be available for one-on-one coaching and provide resources such as talking points and donor profiles.
6. Define Specific Actions
Provide clear, actionable steps for board members. For example:
Attend one fundraising event per quarter.
Identify and connect with at least three potential donors annually.
Participate in thank-you calls or emails for donors.
7. Create a System of Accountability
Establish a system to track and celebrate the contributions of board members. This can include:
Regular check-ins during board meetings
Public recognition of efforts
Setting individual goals and reviewing progress
Bullet List: Benefits of Engaging Boards in Fundraising
Increased Resources: More people involved in fundraising can lead to more donations.
Enhanced Relationships: Board members can leverage their networks to build lasting relationships with donors.
Shared Responsibility: Fundraising becomes a team effort, reducing the burden on staff.
Conclusion: Becoming a Fundraising Coach
Think of yourself as a fundraising coach, guiding your board members through the process and helping them grow into their roles. By setting a positive example, providing training, and creating a supportive environment, you can transform your board into a powerful fundraising asset.
If you want to unlock your board's full potential in fundraising, consider working with a professional like Maryanne. Her expertise in nonprofit management and board engagement can help you create a successful and sustainable fundraising strategy.